With each passing year, the technologies become obsolete paving ways for new trends. It is expected to gain pace further in the coming years with the cut-throat market competition. This has led the businesses to seek myriad avenues catering to the ever-changing trends with the customer in mind. Digital Marketing is one of the most sought-after strategies expected to not only propel any organization’s ROI but can also help the company analyze the key attributes from the perspective of the target audience and the competitors. With the increase in popularity and growth of Digital marketing, in the country, Digital agencies are making their presence felt in different parts of the country. A similar effect is also visible in the ‘THE CITY BEAUTIFUL’ Chandigarh too following the establishment of Rajiv Gandhi Chandigarh Technology Park has turned out to be a revolution in the Economic growth. The leading Digital Marketing Agency ( The Marketer ) in Chandigarh provide focussed consulting services to help the businesses create their presence on the world wide web. Most individuals confuse the Digital Marketing agencies with Web Designing Companies which are known to create enticing and stunning websites, however, the scope of DIGITAL MARKETING encompasses more.
SERVICES BY LEADING DIGITAL MARKETING AGENCY IN CHANDIGARH
While looking for any product or services accessing the search engine is a common strategy. The main objective of every business is to hit the top result for any targeted keyword on the search engine. This is a critical factor in order to be highlighted and eventually be noticed by active customers. With time and competition, this objective has not only become critical but also increasingly difficult. Here are a few findings that illustrate this trend:
IMPORTANCE OF DIGITAL MARKETING AGENCY
A digital marketing agency is different from your traditional marketing agency in that they are typically focused on results-based marketing in the digital world. Measurable marketing and ROI is the name of the game.
A legitimate digital marketing agency doesn’t practice “spray and pray” marketing. Gone are the radio or TV spots and magazine ads. In their place come a team of strategists, consultants, creatives, and developers that work together from the ground up to deliver quantifiable results. A digital marketing agency is a brand-development and lead-generating engine.
A great digital marketing agency has the means to take over your marketing from top to bottom. For starters, their business expertise allows them to evaluate your brand’s needs and develop a powerful strategy that maximizes profits.
They’ll work with your company to improve efficiency and productivity. With their help, you’ll better define your objectives and set measurable goals.
Moreover, the focus on data and targeting requires a clear definition of your target buyer, which is typically more specific than companies currently have in place. When working with a digital marketing agency you’ll determine exactly who your ideal buyer is and analyze their buying journey. Like I said, digital marketing is highly targeted.
When you know your target well, you’ll determine what your messaging and benefits should be to speak directly with your ideal buyer. Your unique selling proposition as it aligns to your ideal buyer is what forms a connection with the people
1.SEO (SEARCH ENGINE OPTIMIZATION)
Google’s Algorithm Panda and Penguin increasingly made it difficult to cheat the system and with constant updates has turned the technique of Search Engine Optimization from being just manipulative to a serious strategy driven towards one goal i.e traffic generation. Search Engine Optimization (SEO) can be defined as the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results. It is also referred to as “NATURAL”, “ORGANIC”, or “EARNED”.
The SEO besides getting the business noticed also includes BRANDING, CONTENT CREATION AND PROMOTION as the accompanying activities. They basically work together in unison to get highly qualified visitors to the business site. The leading digital marketing companies in Chandigarh provide whole 360-degree digital marketing solutions which included PPC, Social Media Marketing, Email Marketing, Email Marketing to name a few.
the world of search engines, and those who were paying attention made out like bandits.
72% of consumers who perform a local search visit a store within 5 miles of their current location.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
88% of consumers trust online reviews as much as they trust personal recommendations. Click to Tweet this
86% of people look up the location of a business on Google Maps.
18% of location-based mobile searches result in a sale within one day.
Also, digital marketing is a dynamic practice which keeps changing according to changes done by Google and many other leading digital marketing agencies will continue to come into being every year at a faster pace. That said, the goal of marketing — and digital marketing, in particular — has always been the same: getting and keeping your audience’s attention. The only changes that will continue occurring are where the attention goes, and that’s what you need to be leveraging.
2.PPC
The PPC or the Pay-Per-Click (PPC) management is targeted at managing a company’s Ad spend. The main objective is to purpose a strategy which oversees the Ad buys while minimizing the expenditure. Done by a dedicated specialist or ideally an outside agency hired to manage the PPC on their behalf, the PPC management is one of the critical strategies for any digital marketing company and any lapses in it can result in loss of dividends. This may be done by the e-merchant or vendor themselves, or a dedicated specialist company may be hired to manage PPC buys on their behalf.
The leading digital marketing agency in Chandigarh like ‘The Marketer‘ contributes to PPC through several interconnected topics:
i) Keyword analysis: Digital Marketing Agencies use specific tools to help the business find a list of PPC Keywords for ad campaigns. Refined keywords being used by people along with the volume, competitor level and the PPC cost of each keyword. Hiring a leading Digital Marketing agency in Chandigarh can not only help you manage the targeted keywords but assist you in designing a profitable campaign.
Also, the keyword can be based on Industry and Country. For getting better results, it is advisable to connect your AdWords account to get personalized cost and competition data based on your real PPC metrics. Discovering and targeting specific keywords and search queries being entered by likely leads to a company.
ii) Channel strategy: Some of the preferred channels to consider for PPC marketing are Google AdWords, Bing Ads, Affiliate Networks, and paid social media placements are some of the channels to consider for PPC marketing. Paid media as the name suggests refers to a channel where the money is spent to get the prospective buyer towards your site.that you Some of the examples of PPC are Google AdWords, paid social media posts, Native Ads (like sponsored posts on other websites), and any other medium for which you directly pay in exchange for visibility. The marketing agency’s role in the business is extremely critical in that it lets your business have a clear idea of one’s owned, Earned and Paid Media. Also, another critical point that the agency plays is the incorporation of elements of channels targeted towards reaching the goal.
Further, the agency can help your business amplify the leads and make it shareable through personal social media profiles. To amplify the number of leads that content generates, you might have made a real effort to make it shareable, meaning others are distributing it via their personal social media profiles, increasing traffic to the landing page.
iii) Monitoring: One of the main attributes of the leading digital marketing agency in Chandigarh is to help the local businesses monitoring and reports the keywords/queries most often used, what most customers buy through the common searches. Also, it helps to evaluate the amount paid for advertising in relation to the scope of ad buys.
Competitive analysis: For successful operation of business one should be extremely vigilant on competition evaluation. Some of the important questions that need to be answered from this perspective are:
i)Who are my relevant competitors in PPC?
ii)If nearly all of the domains I’m showing ads with aren’t relevant to my company or my offering, am I bidding on the right keywords?
Google Adwords can provide an answer to competitive analysis. One can check the following:
a)Deduce the data by evaluating the Impression Share, Overlap Rate, Position Above Rate etc
b)Take the data and make it actionable: This can be done Auction Insights data and plopping it into a Google Sheets doc, you can automatically generate graphs that illustrate competitive metrics alongside your trending CPCs
c)Knowing your Competition: Closely monitor and determine if a competing domain may be negatively impacting your impression share (though you’re both aiming for a common goal)
d)Negative match: Optimizing ad spend by filtering out users who match a category that makes them unlikely to convert. A high-end fashion retailer, for example, might limit their ads to users in the top 10% of earnings. A physical business, like a restaurant, would limit ads to those within close geographic proximity.
3.SOCIAL MEDIA MANAGEMENT
What has established ‘The Marketer’ as a leading Digital Marketing agency in Chandigarh is the implementation of the social media strategy designed to help your business achieve its targets? The team with professionals work on your business’s channels dedicated to social media. Besides the strategic analysis of your social media profile, we aim to ensure that you have high-quality content with a growing number of followers. Maximizing Likes on your posts, or twitter followers or interaction on Google Plus, our team has the vision to maximize the most out of the social data.
What separates us from the rest of the digital marketing agencies is that we assign a social media manager who holds the responsibility of post industry related content, interacts and engages with your fans, and provides highly targeted ads to generate more quality leads, resulting in more conversions for your company.
Digital marketing agencies differ from a traditional advertising agency in :
i) Faster Processing Time
ii) Sync with the real-time consumer behaviour
iii) Dynamic and Innovative process
The CORE of a result-oriented leading Digital marketing company consists of various departments which are:
1. Sales / Business Development Team:: it gets the company in touch with potential customers, brings new businesses on board and executes and handles contracts and SLAs.
2. Account Managers/Client Servicing Team: Coordinate with the client’s needs on a daily basis. Effective strategies are created based on the requirements of the clients and passed on to respective teams.
3. Copywriting Team: They have entrusted blog posts, website content, nurturing emails and messages, social media posts, digital advertisements and more. Working in tandem with SEO team they are responsible for writing content with focused keywords.
4. SEO Team (Search Engine Optimization): The SEO team helps improve the visibility of the client’s website in search engine results. The target is to receive organic or unpaid visibility and attract more customers to the website.
5. Design Team: Ensures the effective visualisation for different elements blogs posts to social media posts and ads. Targeted at the creation of a friendly and effective UI for websites to get more leads for clients.
6. Development Team: The development team takes care of user-friendly easily navigatable sites and gets the clients the best ROI
7. Paid Media/Pay Per Click (PPC) Team: Paid marketing gets the client a more prominent result across the web, on search engine results pages (SERPs), platforms such as Facebook & LinkedIn as well as across different publisher websites through Google, custom media buying and content marketing platforms. This is where clients get the fastest returns on marketing investment.
8. Social Media Team: The Social media Team is responsible for brand promotion, customer interaction This team handles all the social media platforms to promote the brand and facilitate one-on-one interaction between the client, existing as well as potential customers and influencers. The team creates strategies, executes them and analyses brand engagement across different platforms in addition to social media listening and monitoring.
9. QA or Quality Analysis Team:
Every requirement generated by the client goes live only after a strict quality analysis of its efficiency. Content, design, navigation, image visibility, load time, etc. is checked by the QA team.
10. Accounts Team:
The accounts team provides the organisation support by preparing and examining financial records, handling the company’s transactions, etc.